Adjaye Associates’ new Proenza Schouler Store to open in July 2013
The practice has been working with Proenza Schouler to re-design a number of the fashion label’s key New York stores as well as its Manhattan showroom. “ Working with architect David Adjaye, who also designed the firm’s SoHo office, they devised a look that, while reminiscent of a raw industrial space, is in fact meticulously constructed, lock, stock, and patina, from the aged-wood beams to the expanses of poured concrete.”
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