Msheireb Downtown Doha is a 31-hectare site which will transform the architectural centre of the capital city, recreating a way of living that is rooted in Qatari culture. The project observes a series of sustainable design objectives to make optimum use of microclimatic effects, to enhance thermal comfort, ensure maximisation of water and energy efficiency, promote sustainable waste management and reduce carbon emissions across the site.The primary objective of the Musheireb project is to reverse the pattern of development and growth of Doha in recent decades which has tended towards isolated land uses with urban sprawl and heavy reliance on car transport. Focus will be on reducing car use and congestion, while improving connectivity across the wider city area. An underground basement extending over the entire area will accommodate approximately 13,700 car park spaces, will effectively remove vehicles from the streets around Musheireb, reclaiming the outdoor spaces for the community to enjoy.
Adjaye Associates is responsible for the design of a 35,097m² area encompassing seven apartment blocks, with retail units on the ground floor and one office block – a total of eight blocks. Introducing a new typology of apartment culture in Qatar, the blocks line Al Kahraba Street, historically known as the first street in Doha to have electricity. The practice has approached its design with a view to creating modern structures rooted in cultural history and heritage. With the use of passive environmental measures, such as orientation and shading, the creation of car free zones and a genuinely mixed-use urban environment, as well as innovative sustainable technology, the scheme is set to achieve a LEED (Leadership in Energy and Environmental Design) Gold rating.